My ads get clicks but no sales on a high-priced offer. What should I check?

Votel recommends two things. First, for a higher priced offer, consider putting the price in the ad itself. That way only people who are comfortable with the price click, and you disqualify the others up front. Second, make sure your landing page matches the ad. If the ad runs under one brand and the page shows another, it feels incongruent and hurts results, so the page should match the Facebook account and branding the ad comes from.

It also helps to test pricing, for example a one-time purchase against a monthly subscription, and to split test two different pages.